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4 Ways to Use Industry Intelligence to Grow Your Accounting Firm

Posted September 22, 2020 by Laura Stidham

Remember those commercials for Reese’s Peanut Butter Cups where the actors would collide into one another and lament, “Hey, you got your chocolate in my peanut butter!” “You got your peanut butter on my chocolate!”? The premise of the ad campaign was of course that, while the combination of these two ingredients happened by accident,...

Using Industry Intelligence to Up the Ante on Accounting Marketers’ Tactics

Posted September 15, 2020 by Laura Stidham

We see you, accounting marketer. We understand that the pressure is on to figure out new ways to set your firm apart from competitors. We also know that you are constantly expected to do more with less, as though you were a magician pulling rabbits out of your hat!

Jobs Numbers Improving…But Will the Trend Continue?

Posted September 10, 2020 by Bill Walker

We have to find glimmers of hope where we can lately, and the most recent jobs report is no exception. In August, the U.S economy added 1.4 million jobs — an impressive sounding figure — but the truth of the matter is that we are still at a deficit as compared to pre-COVID-19 numbers. 

Sharing is Caring: Use Industry Intelligence to Take Less and Give More

Posted September 01, 2020 by Bobby Martin

This is the fifth and final post in a series of five blog posts about how to create and implement a “SMART” strategy to manage client relationships — one that incorporates personalization and industry expertise into every client interaction. By using this tailored approach, your team will boost your organization’s sales conversion...

When Success Requires Shape-Shifting: Lakeland Bank’s Story

Posted August 25, 2020 by David Buffaloe

Sitting outside on my deck this morning, I caught sight of a small lizard zooming by. It first changed colors to match the wood railing, somehow managing to sneak right past my dog, Finley. A quick jump into the bushes and the lizard was suddenly bright green, blending with the leaves. I couldn’t help but think of a recent...

The Mixed Bag Continues for Retail and Food Services Sales Numbers

Posted August 21, 2020 by Bill Walker

The U.S. Census Bureau recently released their July 2020 Advance Monthly Sales for Retail and Food Services report. Adjusted for seasonal variation, July sales totaled $536.0 billion, which represents a 1.2 percent increase over June’s numbers ($529.4 billion). This marks the third consecutive month with increases in U.S. consumer...

Protecting Bank Assets by Identifying and Managing Risks

Successful commercial bankers protect their bank’s assets while driving business growth. To accomplish this difficult task, they must easily identify and manage credit risks. However, finding great tools to assist in this process has been very difficult...until now!

Keep it Real: Initiating More Meaningful Client Conversations

Posted August 14, 2020 by Susan Bell

This is the fourth in a series of five blog posts about how to create and implement a “SMART” strategy to manage client relationships — one that incorporates personalization and industry expertise into every client interaction. By using this tailored approach, your team will boost your organization’s sales conversion success and...

How Industry Intelligence Helps Build Better Marketing Initiatives

Posted August 12, 2020 by Ian Peddicord

You’ve heard of industry information, industry insights, and industry research, but what exactly is “Industry Intelligence”? At Vertical IQ, we like to say that Industry Intelligence means using specific, timely industry data sources to help companies build relationships and increase sales.

Add Value to SBDC Client Meetings with Industry Intelligence

Posted August 06, 2020 by Courtney Farfour

As a small business development center (SBDC) counselor, you see a wide range of entrepreneurs looking to you for guidance on how to make their dream of starting a business come true. But having in-depth knowledge on a multitude of industries can be time-consuming.

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