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Ian Peddicord

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How Industry Intelligence Helps Build Better Marketing Initiatives

Posted August 12, 2020 by Ian Peddicord

You’ve heard of industry information, industry insights, and industry research, but what exactly is “Industry Intelligence”? At Vertical IQ, we like to say that Industry Intelligence means using specific, timely industry data sources to help companies build relationships and increase sales.

Hit the Mark with These Arrows in Your Quiver of Prospecting Tools

Posted February 20, 2020 by Ian Peddicord

As a client success manager, I love talking with people about ways to get the most out of Vertical IQ. Earlier this week, I was speaking with one of my banking clients, who mentioned that they view Vertical IQ as an “arrow” in the quiver of tools they use to be successful in their pursuit of small- to medium-sized businesses (SMBs). 

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