LATEST POSTS

Shiny and New: New Home Sales Continue Upward Trajectory

Posted August 27, 2020 by Bill Walker

The housing market offers one of the few bright spots in the U.S. economy with homebuilders seeing record-setting sales numbers. The U.S. Census Bureau and U.S. Department of Housing and Urban Development released July’s new home sales data this week that bolsters this trend.

When Success Requires Shape-Shifting: Lakeland Bank’s Story

Posted August 25, 2020 by David Buffaloe

Sitting outside on my deck this morning, I caught sight of a small lizard zooming by. It first changed colors to match the wood railing, somehow managing to sneak right past my dog, Finley. A quick jump into the bushes and the lizard was suddenly bright green, blending with the leaves. I couldn’t help but think of a recent conversation...

The Mixed Bag Continues for Retail and Food Services Sales Numbers

Posted August 21, 2020 by Bill Walker

The U.S. Census Bureau recently released their July 2020 Advance Monthly Sales for Retail and Food Services report. Adjusted for seasonal variation, July sales totaled $536.0 billion, which represents a 1.2 percent increase over June’s numbers ($529.4 billion). This marks the third consecutive month with increases in U.S. consumer...

Protecting Bank Assets by Identifying and Managing Risks

Successful commercial bankers protect their bank’s assets while driving business growth. To accomplish this difficult task, they must easily identify and manage credit risks. However, finding great tools to assist in this process has been very difficult...until now!

Keep it Real: Initiating More Meaningful Client Conversations

Posted August 14, 2020 by Susan Bell

This is the fourth in a series of five blog posts about how to create and implement a “SMART” strategy to manage client relationships — one that incorporates personalization and industry expertise into every client interaction. By using this tailored approach, your team will boost your organization’s sales conversion success and deepen...

How Industry Intelligence Helps Build Better Marketing Initiatives

Posted August 12, 2020 by Ian Peddicord

You’ve heard of industry information, industry insights, and industry research, but what exactly is “Industry Intelligence”? At Vertical IQ, we like to say that Industry Intelligence means using specific, timely industry data sources to help companies build relationships and increase sales.

Add Value to SBDC Client Meetings with Industry Intelligence

Posted August 06, 2020 by Courtney Farfour

As a small business development center (SBDC) counselor, you see a wide range of entrepreneurs looking to you for guidance on how to make their dream of starting a business come true. But having in-depth knowledge on a multitude of industries can be time-consuming.

Outside the Box: Using Industry Intelligence to Offer Alternative Ideas

Posted August 04, 2020 by Bobby Martin

This is the third in a series of five blog posts about how to create and implement a “SMART” strategy to manage client relationships — one that incorporates personalization and industry expertise into every client interaction. By using this tailored approach, your team will boost your organization’s sales conversion success and deepen...

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