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David Buffaloe

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I’d Like to Live in a Fisher-Price Town

Posted November 02, 2020 by David Buffaloe

2020 has been a year packed full of crazy, and this week’s elections are likely to serve up more chaos. I’m not much for conflict. I am certainly not going to dive into a passionate political discussion in a blog or even conversation this week. But I will likely reach out to friends, co-workers, and clients to touch base and let them...

Welcome to Prospectville

Posted October 08, 2020 by David Buffaloe

September saw NFL and college football starting to come back to life, bringing a much-needed boost to many people’s spirits as the COVID-19 pandemic continues. Along with many other Americans, I spent last weekend cheering on the guys from my fantasy football team. 

When Success Requires Shape-Shifting: Lakeland Bank’s Story

Posted August 25, 2020 by David Buffaloe

Sitting outside on my deck this morning, I caught sight of a small lizard zooming by. It first changed colors to match the wood railing, somehow managing to sneak right past my dog, Finley. A quick jump into the bushes and the lizard was suddenly bright green, blending with the leaves. I couldn’t help but think of a recent...

When Life Gets Crazy, Get Specific

Posted March 18, 2020 by David Buffaloe

In the midst of chaotic times such as these, my mind turns to messaging. Sounds weird, I know. But after 25+ years in marketing, it’s second nature to me. Messaging is the core element of marketing and communications. While everyone is being swamped by information about COVID-19 and its impacts, I’m evaluating which messages work....

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