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Laura Stidham

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4 Ways to Use Industry Intelligence to Grow Your Accounting Firm

Posted September 22, 2020 by Laura Stidham

Remember those commercials for Reese’s Peanut Butter Cups where the actors would collide into one another and lament, “Hey, you got your chocolate in my peanut butter!” “You got your peanut butter on my chocolate!”? The premise of the ad campaign was of course that, while the combination of these two ingredients happened by accident,...

Using Industry Intelligence to Up the Ante on Accounting Marketers’ Tactics

Posted September 15, 2020 by Laura Stidham

We see you, accounting marketer. We understand that the pressure is on to figure out new ways to set your firm apart from competitors. We also know that you are constantly expected to do more with less, as though you were a magician pulling rabbits out of your hat!

Webinar Recap: Local Economies and Why You Should Know Them

Posted July 31, 2020 by Laura Stidham

Vertical IQ recently hosted a webinar on how advisors of small businesses can become experts on local economies. It featured our CEO and cofounder, Bobby Martin, as well as our partner, Jack Hubbard, chief experience officer at St. Meyer and Hubbard, Inc., a leading bank sales and coaching firm.

Webinar for Accounting Marketers: Using Industry Intelligence to Grow Your Firm

Posted May 28, 2020 by Laura Stidham

Across many industries, marketers are consistently asked to do more with less. Oftentimes, when the budgetary belt has to be tightened, marketing’s budget is the first to get trimmed. It’s an ongoing challenge for people in this line of work.

Industry Spotlight: Candy Manufacturers

Posted February 13, 2020 by Laura Stidham

The sweet smell of love is in the air…oh wait, no…that’s candy that I smell! The nation’s 1,700 candy manufacturers combine chocolate, sugar, and other raw ingredients to produce every imaginable variety of confection and chocolate-based product. And Valentine’s Day is one of their prime opportunities to shine.

Webinar Recap: The Power of Personalization and Advice in B2B Banking

Posted February 06, 2020 by Laura Stidham

Our Vertical IQ co-founder and CEO, Bobby Martin, recently co-hosted a webinar with Jim Marous from The Financial Brand and Shaalin Parekh from Seismic to discuss how banks can provide a more personalized experience to their business customers.

Podcast Recap: 7 Secrets for Bankers To Become the Trusted Advisor for Small Businesses in 2020

Posted December 19, 2019 by Laura Stidham

Small business banking is being disrupted. Those cliché, predictable conversations that used to get a business banker in the door are slowly vanishing as bank clients begin to expect more out of their banker. For traditional banks and their relationship managers (RMs), this means they must find new ways to remain relevant to small- to...

Leadership Spotlight: Vertical IQ’s New CMO, David Buffaloe

Posted November 14, 2019 by Laura Stidham

David Buffaloe recently joined Vertical IQ as chief marketing officer (CMO). David brings more than 25 years of proven experience leading high performing marketing teams in the technology space to Vertical IQ. You can read more about David’s background in this press release.

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