This is the third in a series of five blog posts about how to create and implement a “SMART” strategy to manage client relationships — one that incorporates personalization and industry expertise into every client interaction. By using this tailored approach, your team will boost your organization’s sales conversion success and deepen...

This is the second in a series of five blog posts about how to create and implement a “SMART” strategy to manage client relationships — one that incorporates personalization and industry expertise into every client interaction. By using this tailored approach, your team will boost your organization’s sales conversion success and deepen...

On Friday, the U.S. Census Bureau and the U.S. Department of Housing and Urban Development released their Monthly New Residential Construction Report for June, and it reveals some hopeful data. All of the report’s top-level numbers were moving in the right direction, up over May’s stats — some substantially. But as a reality check on the...

This is the first in a series of five blog posts about how to create and implement a “SMART” strategy to manage client relationships — one that incorporates personalization and industry expertise into every client interaction. By using this tailored approach, your team will boost your organization’s sales conversion success and deepen...

You’ve probably seen the headlines this week about the government’s release of more details about who received money from the Paycheck Protection Program (PPP). There were some surprises in there about the amount lent to organizations like private equity and wealth management firms, as well as not for profit organizations. But much of...

There’s been broad confusion about the “phases of reopening” the U.S. economy. The White House created a recommended three-phase plan back in April, yet it specifies that it is ultimately up to each governor to determine what works best for their state’s situation and level of COVID-19 spread. Places like New Jersey, New York, and...

The nation’s 41,000 grocery stores have experienced a raucous 2020, due in large part to the COVID-19 pandemic. While grocery retail is a low margin, high volume business, sales surged during the second quarter of this year, driven by panic buying and a resurgence in home cooking.

The Bureau of Labor Statistics released their May employment data on Friday, June 5, and there were some pleasant surprises. After March and April’s freefall, employers added a record 2.5 million jobs in May. The unemployment rate fell from 14.7 percent in April to 13.3 percent in May — though that is still a record high level.

I recently attended a Capstone Marketing webinar entitled, “Marketing Your Accounting Firm in Uncertain Times.” The presenter — Capstone’s founder, Jean Caragher — noted that there are lessons to be learned from the past when it comes to marketing during economic downturns. Accounting firms that continued to market themselves during the...

Across many industries, marketers are consistently asked to do more with less. Oftentimes, when the budgetary belt has to be tightened, marketing’s budget is the first to get trimmed. It’s an ongoing challenge for people in this line of work.