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Webinar for Accounting Marketers: Using Industry Intelligence to Grow Your Firm

Posted May 28, 2020 by Laura Stidham

Across many industries, marketers are consistently asked to do more with less. Oftentimes, when the budgetary belt has to be tightened, marketing’s budget is the first to get trimmed. It’s an ongoing challenge for people in this line of work.

Reopening Realities: What Will Sales Calls Look Like in This “New Normal”?

Posted May 26, 2020 by Courtney Farfour

I’ve talked to a lot of Vertical IQ customers lately about what meeting with customers looks like in the COVID-19 era. The consensus is that it is a different world than what they are used to. Many people who call on customers and prospects  used to being face-to-face. Being relegated to phone calls and video conferences goes against...

Building Anxiety: Housing Starts Plummet

Posted May 21, 2020 by Bill Walker

On Tuesday morning, new data was released by the Census Bureau on housing starts in the U.S. And the picture is rather bleak. April privately-owned housing starts were at a seasonally adjusted rate of 891,000, which is a 30.2 percent drop from March of this year. It is also 29.7 percent below the April 2019 rate.

Key Metrics: Why Advisors Need to Understand Their Local Economies

Posted May 19, 2020 by Bobby Martin

The U.S. economy gets a lot of attention — and rightly so. Since 1871, the U.S. has maintained its position as the largest in the world with economists estimating it will reach $22.3 trillion this year. This is partly because our currency is favored around the world, and we are graced with vast natural resources, but it’s also because...

Math Meets Civics: Education Job Numbers Plummet During Pandemic

Posted May 14, 2020 by Bill Walker

Earlier this week, I shared with you the detrimental financial impacts the COVID-19 pandemic has had on the healthcare sector. It is somewhat counterintuitive that hospitals that are overflowing with coronavirus patients would be losing money. As I explained, however, many healthcare organizations have had to sacrifice more lucrative...

Why is the Healthcare Industry Suffering Financially During a Pandemic?

Posted May 12, 2020 by Bill Walker

Last week, I shared with you some of the industries that have been hardest-hit by the COVID-19 crisis, including restaurants, childcare centers, and construction. The negative impacts to these industries seem fairly logical given the temporary regulations and shutdowns put in place to help prevent the spread of the virus. But amid the...

Leading Under Pressure: How Can You Help?

As we all experience the COVID-19 pandemic, a lot of people are feeling the anxiety of uncertainty. Perhaps it’s worries about their job or finances. Maybe it’s health concerns — be that physical or emotional health. Or it could be uncertainty about the future and what it holds. Where you are on the spectrum is your starting place;...

Overcoming Hurdles: How Business Bankers Can Meet Customers Where They Are

Posted May 04, 2020 by Nicolle Bouffard

With the economic peril caused by the COVID-19 pandemic, every small and medium-sized business (SMB) owner finds him or herself in a different situation. Some are wondering if they will survive closures or this downturn. Others are having to reinvent what they do and how they do it. Still others are tweaking their budgets to adjust to...

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