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Courtney Farfour

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How “Purpose” Can Drive A Bank’s Success

Posted May 23, 2019 by Courtney Farfour

As the senior sales associate at Vertical IQ, I am always interested in learning about the new sales strategies and tactics that are being used by banks and bankers; it gives me insights into ways that the industry intelligence on Vertical IQ can be better integrated into their processes. To that end, I recently attended the 2019...

The Value of Anticipation

Posted April 12, 2019 by Courtney Farfour

As a mom of soccer players, I hear my kids’ coaches reiterating the importance of anticipating what is going to happen next on the field—where the ball is going to go, when the opponent is going to make their move. If you think about it, the ability to foresee what is going to happen before it happens is a vital talent in many sports....

Vertical IQ is the Busy Branch Manager’s Life-Line

Posted May 18, 2017 by Courtney Farfour

In March 2005, I was promoted to the branch manager position for one of the local branches of the bank for which I worked. Having managed a different department for the bank, I was excited about the new challenge. But, being tasked with both management and sales of the branch was going to require a different skill-set. I was ready. I...

Beyond the Lead: Why You Must Nurture Your Existing Customers

Posted February 24, 2017 by Courtney Farfour

During my 13 years in the business banking world, I came to realize that almost all bankers want to think they know their customers. Several years ago, my manager shared a story about a time he “knew” his business banking customer…or so he thought.

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