LATEST POSTS

Using the 10-Second Rule to Improve Your Client Meetings

Posted April 02, 2020 by Susan Bell

You’ve heard of the 5-second rule, whereby food that has been dropped may be eaten without any stigma. But are you familiar with the 10-second rule? If you are a professional services provider who works directly with clients, you should learn about this important principle.

Help Clients Understand the Impact of COVID-19 on Their Industry

Posted March 26, 2020 by Bill Walker

It’s the topic on nearly everyone’s mind right now: coronavirus (COVID-19). And millions of business owners are worried about how this pandemic is going to impact their company, both in the short-term and in the months to come. That’s why Vertical IQ has created a new dedicated webpage with expert research on how COVID-19 is affecting...

When Life Gets Crazy, Get Specific

Posted March 18, 2020 by David Buffaloe

In the midst of chaotic times such as these, my mind turns to messaging. Sounds weird, I know. But after 25+ years in marketing, it’s second nature to me. Messaging is the core element of marketing and communications. While everyone is being swamped by information about COVID-19 and its impacts, I’m evaluating which messages work....

Even Better Than a Handshake: Financial Focus

Posted March 13, 2020 by Bobby Martin

Connect as a Proxy CFO to Help Guide Small Business Owners

Face-to-face meetings and firm handshakes have been staples in the banking business forever. So what happens when the meetings and events where we typically connect with clients and prospects are canceled and handshakes are off the table? With the coronavirus (COVID-19)...

Honing the Human Element

Posted March 05, 2020 by Bobby Martin

We’ve all heard the phrase, “I’m only human.” There was even a hit song from ‘80s pop stars The Human League with that catchphrase as its chorus. While the expression implies that human beings are prone to failure or somehow less-than, I have to disagree. Especially when it comes to facing down the financial technology and banking...

Battle of the Century: Banking Bots vs. Human Business Bankers

Posted February 27, 2020 by Bobby Martin

I’m continually amazed by what you can do with new technology, applications, digital solutions, and system integrations in banking and beyond. But I’ve discovered that, for some business bankers, high-tech is becoming problematic. Today, next-gen business customers want high-tech banking options, and it’s time to get on board unless...

Hit the Mark with These Arrows in Your Quiver of Prospecting Tools

Posted February 20, 2020 by Ian Peddicord

As a client success manager, I love talking with people about ways to get the most out of Vertical IQ. Earlier this week, I was speaking with one of my banking clients, who mentioned that they view Vertical IQ as an “arrow” in the quiver of tools they use to be successful in their pursuit of small- to medium-sized businesses (SMBs). 

Industry Spotlight: Candy Manufacturers

Posted February 13, 2020 by Laura Stidham

The sweet smell of love is in the air…oh wait, no…that’s candy that I smell! The nation’s 1,700 candy manufacturers combine chocolate, sugar, and other raw ingredients to produce every imaginable variety of confection and chocolate-based product. And Valentine’s Day is one of their prime opportunities to shine.

Webinar Recap: The Power of Personalization and Advice in B2B Banking

Posted February 06, 2020 by Laura Stidham

Our Vertical IQ co-founder and CEO, Bobby Martin, recently co-hosted a webinar with Jim Marous from The Financial Brand and Shaalin Parekh from Seismic to discuss how banks can provide a more personalized experience to their business customers.

Who Are the Winners and Losers in the USMCA?

Posted January 28, 2020 by Bill Walker

The United States Mexico Canada Agreement (USMCA) was signed by the namesake countries’ leaders in November 2018. (You can read the text of the USMCA here.) After a lengthy ratification process, it was passed with bipartisan support by the U.S. House of Representatives in December 2019 and by the Senate on January 16, 2020. As of this...

WhitePaper-Sidebar-1.png

Subscribe to Our Blog

Recent Posts