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Latest Posts

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Posted September 21, 2017 by Vertical IQ

It’s pretty conclusive: The generalist sales model may still reign supreme for today’s business bankers, but your customers want more. They’re growing weary of this tired sales model that merely pushes product, place, and presumed or past relationships while ignoring the unique challenges that face their respective industries.

A More Tailored Sales Approach for the Seasoned Banker

Posted September 11, 2017 by Kevin McNamara

You’ve been a banker for years, working your way up in the ranks and gaining valuable experience along the way. Your knowledge about the banking products and services you offer is unmatched. You know your customers’ kids’ names and maybe even their golf handicap. There’s no doubt about it: You’re a true asset to your bank and to your...

Identifying Your Next Industry Niche? Go Where the Profits Are

Posted August 17, 2017 by Bobby Martin

In my January blog “5 Reasons Every Business Banker Should Have Industry Niches,” I noted that successful bankers should study up and figure out the industries on which to focus. One factor you should consider is industry profitability. Generally speaking, profitable companies accumulate lots of assets and can therefore afford to pay...

Industry Spotlight: Calling on Law Offices

Posted August 03, 2017 by Susan Bell

When I was a private banker in the late ‘90s in Wilmington, North Carolina, I found a successful niche prospecting law firms. There were a couple of things I learned first-hand about attorneys that I believe contributed to my success:

Why Private Bankers & FAs Need a “Wealth” of Industry Knowledge

Posted July 20, 2017 by Chris Suggs
As a private banker, you are tasked with understanding the “big picture” of your clients’ finances–everything from their checking account to their invested assets. And as more and more banks bring financial planning services in-house, odds are, it’s more important than ever to your own financial goals to have an understanding of how...

What I Learned at The Barlow Research Conference

Posted July 06, 2017 by Bobby Martin

Why Keeping Up with Your Banking Competition Keeps Getting Tougher

I love the annual Barlow Research Conference because the content is based upon thoughtful research. This year’s event in Chicago was no exception. Entitled “The Next Big Thing,” the forum speakers emphasized the rapidly changing banking environment. Banks better keep...

Become Your Clients’ “Mini-Economist” in 5 Minutes

Posted June 15, 2017 by Bobby Martin

When I was a banker calling on businesses, company owners frequently would ask me, "What's going on with the economy? Is it growing? Should I be worried? What are you hearing out there?" It struck me that they were looking to me, their banker, to be a “mini-economist” of sorts.

Developing a Contact Strategy That Wins Over Business Owners

Posted June 01, 2017 by Nicolle Bouffard

Having been a banker for 13 years and a relationship manager for five, I found that my sales process revolved around three basic groups: the business I had (my clients), the business I wanted (my prospects), and the people who championed my cause (my centers of influence). And a critical component of my sales process was a successful...

Vertical IQ is the Busy Branch Manager’s Life-Line

Posted May 18, 2017 by Courtney Farfour

In March 2005, I was promoted to the branch manager position for one of the local branches of the bank for which I worked. Having managed a different department for the bank, I was excited about the new challenge. But, being tasked with both management and sales of the branch was going to require a different skill-set. I was ready. I...