Why Business Bankers Should Adopt a Vertical Sales Model and How to Do It

9 out of 10 companies report that their bank provides them with no industry-specific information. This is largely due to the fact that most business bankers are generalists who base their sales model on geography alone, covering regions as opposed to pursuing specialized knowledge that can increase their coverage across industries.

Because the insufficient generalist model still reigns supreme, today’s business bankers have an opportunity to meaningfully increase their sales success by addressing the growing customer need for a more personal, specialized approach.

Where to start?

Download our whitepaper, Why Business Bankers Should Adopt a Vertical Sales Model and How to Do It, and learn the best way to incorporate Industry Specialization into your sales process using industry research tools.

This simple solution that many of your competitors are overlooking offers an opportunity for bankers to produce differentiated sales results and deliver better customer service.