LATEST POSTS

Using the 10-Second Rule to Improve Your Client Meetings

Posted April 02, 2020 by Susan Bell

You’ve heard of the 5-second rule, whereby food that has been dropped may be eaten without any stigma. But are you familiar with the 10-second rule? If you are a professional services provider who works directly with clients, you should learn about this important principle.

Industry Spotlight: Candy Manufacturers

Posted February 13, 2020 by Laura Stidham

The sweet smell of love is in the air…oh wait, no…that’s candy that I smell! The nation’s 1,700 candy manufacturers combine chocolate, sugar, and other raw ingredients to produce every imaginable variety of confection and chocolate-based product. And Valentine’s Day is one of their prime opportunities to shine.

Webinar Recap: The Power of Personalization and Advice in B2B Banking

Posted February 06, 2020 by Laura Stidham

Our Vertical IQ co-founder and CEO, Bobby Martin, recently co-hosted a webinar with Jim Marous from The Financial Brand and Shaalin Parekh from Seismic to discuss how banks can provide a more personalized experience to their business customers.

Industry Spotlight: Jewelry Stores

Posted December 12, 2019 by Bill Walker

December is the month when the nation’s 15,200 jewelry stores really shine! Indeed, winter holiday shoppers can make or break a jewelry store, which has highly seasonal sales in December and around Valentine’s Day and Mother’s Day. Yet in recent years, jewelry stores have lost market share to a variety of channels, including...

Ready for Change: Addressing Trigger Events with Small Business Owners

Posted July 26, 2019 by Vertical IQ

“Trigger events” are major changes that affect a business. They can be milestones achieved through the normal course of a business’ life such as buying new equipment or moving locations. Or, they can be through environmental happenings outside of the business’ control such as new laws. For a business owner, they can be joyful, such as...

5 Easy Steps to Improve Your Client Meeting Quality by 50 Percent

Posted July 19, 2019 by Bobby Martin

As a busy professional, you likely find yourself burning the candle at both ends much of the time. You know that you should do more to prepare for meeting with small business owners, but there just aren’t enough hours in the day. 

Industry Spotlight: Hotels & Motels

Posted June 20, 2019 by Vertical IQ

It’s summertime, and the 41,000 hotels and motels in the U.S. are rolling out the red carpet to vacationers as well as business travelers.

Industry Focus: A Clean Perspective on Janitorial Services Companies

Posted April 25, 2019 by Vertical IQ

It’s spring cleaning time! And the nation’s 53,000 janitorial service providers are here to help. These crucial companies clean building interiors, windows, and the interiors of transportation equipment, such as aircrafts.

3 Trends Bankers Should Key In On When Meeting with Computer Programming Firms

Posted September 20, 2018 by Vertical IQ

It seems that just about everything today relies upon computers, and as a result, computer programming services is a booming industry. For bankers, despite the risks, there is a lot of opportunity to be found within the rapidly growing computer programming services industry.

A Potentially Healthy Environment for the Medical Device Manufacturing Industry

Posted September 06, 2018 by Vertical IQ

We noticed an interesting article in the August 15 issue of American Banker regarding community banks that are forming dedicated healthcare lending teams. In recent years, the healthcare industry had seemed risky to many banks as Medicaid reimbursements have been declining and concerns about the future of the Affordable Care Act (ACA,...