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The 10 Most Popular Vertical IQ Industry Profiles

Posted February 01, 2018 by Vertical IQ

Now that we are in full swing with the new year, it’s a perfect time to think about your sales approach and ways to increase your performance for 2018.

5 Tips for Upping Your Bank’s Vertical IQ Usage

Posted January 18, 2018 by Vertical IQ

We all remember the ghostly voice from Field of Dreams telling Ray (Kevin Costner), “If you build it, they will come” as he walked through his Iowa cornfield. This same encouraging message applies to your bank’s use of the Vertical IQ tool. If management supports and encourages business bankers to incorporate industry research using...

Industry Spotlight: Restaurants

Posted January 05, 2018 by Vertical IQ

There’s no doubt about it: Americans LOVE to eat! And we have the restaurants to prove it. There are approximately 364,000 restaurants in the U.S., which include everything from full-service restaurants, to quick-service restaurants (fast food, snack, and non-alcoholic beverage bars), fast-casual restaurants, grills, buffets, and...

Key Takeaways From the 2017 Small Business Banking Conference

Posted December 21, 2017 by Vertical IQ

Members of the Vertical IQ team recently attended the American Banker Small Business Banking Conference in Austin. The agenda for the three-day conference included outstanding expert panels, workshops, and keynote presentations. Here are some of the highlights.

Industry Spotlight: Physician Practices

Posted December 07, 2017 by Vertical IQ

As cold and flu season kicks into high gear around the holidays, a lot of folks find themselves in doctors’ offices. But perhaps you should consider making an appointment to call on these practices to win their banking business! With over 210,000 physician practices operating in the U.S., this may be a “healthy” niche industry for you...

Industry Spotlight: Machine Shops

Posted November 17, 2017 by Vertical IQ

Look around your office: Every chair, lamp, pen, and coffee mug likely was made using machines. There are around 18,600 machine shops in the U.S. that process various materials from metal to plastic to composites, or that produce custom parts. Some of these companies specialize in a particular process—such as lathing—or in a specific...

Industry Spotlight: Breweries

Posted November 02, 2017 by Vertical IQ

Are you a beer aficionado? There’s no doubt that people in the U.S. enjoy knocking back a good brewski with their friends…just watch the ads during any sporting event! But while beer remains the most popular alcoholic drink in the country—accounting for about half of all alcohol sales—it is facing “stiff” competition from wine and...

A 5-Minute Summary of The ABA Bank Marketing Conference

Posted October 19, 2017 by Vertical IQ

The annual ABA Bank Marketing Conference was held in New Orleans on Sept. 24–26 this year, and members of the Vertical IQ team were excited to attend. This event’s agenda is always packed with fantastic speakers, so we thought we’d share our notes on a few of our favorite sessions in case you were unable to attend.

Want Higher Customer Satisfaction AND Growth of your Portfolio? Download Our New White Paper

Posted September 21, 2017 by Vertical IQ

It’s pretty conclusive: The generalist sales model may still reign supreme for today’s business bankers, but your customers want more. They’re growing weary of this tired sales model that merely pushes product, place, and presumed or past relationships while ignoring the unique challenges that face their respective industries.


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