Here at Vertical IQ, we are passionate about helping our customers understand industry-specific cash flow and cash management issues. Cash flow is a concern for nearly every small to medium-sized business (SMB). Evening out payables and receivables, ensuring you have enough cash on hand, but not TOO much liquidity — it’s a balancing act...
What’s The Next Big Idea for Cash Flow Tools? Maybe It’s You.
Now More Than Ever, Industry Intelligence Is A “Must Have”
Today, it is more critical than ever to have access to Industry Intelligence so that you can advise clients and add value. Why?
Relationships Still Matter in Business Banking
Barlow Research Associates is probably the most well-known, and certainly the most accomplished, banking research company, especially with regard to gathering insights on how businesses view their banks.
The Big Break-Up: Why SMBs are Switching Banks & What You Can Do to Stop Them
2020 has been one of the toughest years for small and mid-sized businesses (SMBs) in history. Many saw a ray of hope in the U.S. government's Paycheck Protection Program (PPP). But when SMB owners called their bankers for assistance in applying, far too many were unable to get the support they needed and expected to keep their businesses...
When Life Gets Crazy, Get Specific
In the midst of chaotic times such as these, my mind turns to messaging. Sounds weird, I know. But after 25+ years in marketing, it’s second nature to me. Messaging is the core element of marketing and communications. While everyone is being swamped by information about COVID-19 and its impacts, I’m evaluating which messages work. What’s...
Using Vertical IQ to Support Your Workplace Banking Program
Thanks to the increased use of technology like ATMs, online banking, and direct deposit, bank branch traffic has steadily declined in recent years. Without that face-to-face, in-branch contact, bankers have lost access to those interpersonal relationships that used to encourage consumers to remain loyal to their bank.
The Secret Sauce: Enabling Bankers with Industry-Specific Content
It’s no secret that B2B banking is becoming increasingly commoditized. These days, small- and medium-sized businesses (SMBs) are using far more banks than even just a few years ago. According to Gartner’s 2016 study, “A New Basis for Competitive Advantage,” 53 percent of companies use four or more financial providers.
12 Ways to Use Industry Research to Win More in 2020
The new year is a good time to start new, better habits, from improving our diets to exercising more. But it is also a great time to turn over a new leaf at work, setting more ambitious sales or client management goals. And Vertical IQ can help.
Podcast Recap: 7 Secrets for Bankers To Become the Trusted Advisor for Small Businesses in 2020
Small business banking is being disrupted. Those cliché, predictable conversations that used to get a business banker in the door are slowly vanishing as bank clients begin to expect more out of their banker. For traditional banks and their relationship managers (RMs), this means they must find new ways to remain relevant to small- to...
Adding Industry Knowledge into Your Contact Strategy
When it comes to gaining trust with small to mid-sized business (SMB) owners, absence definitely does not make the heart grow fonder. In fact, it’s much more likely that if you’re out of sight, you’re also out of mind. Not a good situation if you want business owners to come to you when they have a need for your services.