LATEST POSTS

Using Vertical IQ to Support Your Workplace Banking Program

Posted January 23, 2020 by Nicolle Bouffard

Thanks to the increased use of technology like ATMs, online banking, and direct deposit, bank branch traffic has steadily declined in recent years. Without that face-to-face, in-branch contact, bankers have lost access to those interpersonal relationships that used to encourage consumers to remain loyal to their bank.

The Secret Sauce: Enabling Bankers with Industry-Specific Content

It’s no secret that B2B banking is becoming increasingly commoditized. These days, small- and medium-sized businesses (SMBs) are using far more banks than even just a few years ago. According to Gartner’s 2016 study, “A New Basis for Competitive Advantage,” 53 percent of companies use four or more financial providers. 

12 Ways to Use Industry Research to Win More in 2020

Posted January 07, 2020 by Bobby Martin

The new year is a good time to start new, better habits, from improving our diets to exercising more. But it is also a great time to turn over a new leaf at work, setting more ambitious sales or client management goals. And Vertical IQ can help. 

Podcast Recap: 7 Secrets for Bankers To Become the Trusted Advisor for Small Businesses in 2020

Posted December 19, 2019 by Laura Stidham

Small business banking is being disrupted. Those cliché, predictable conversations that used to get a business banker in the door are slowly vanishing as bank clients begin to expect more out of their banker. For traditional banks and their relationship managers (RMs), this means they must find new ways to remain relevant to small- to...

Adding Industry Knowledge into Your Contact Strategy

Posted September 26, 2019 by Vertical IQ

When it comes to gaining trust with small to mid-sized business (SMB) owners, absence definitely does not make the heart grow fonder. In fact, it’s much more likely that if you’re out of sight, you’re also out of mind. Not a good situation if you want business owners to come to you when they have a need for your services.

Ready for Change: Addressing Trigger Events with Small Business Owners

Posted July 26, 2019 by Vertical IQ

“Trigger events” are major changes that affect a business. They can be milestones achieved through the normal course of a business’ life such as buying new equipment or moving locations. Or, they can be through environmental happenings outside of the business’ control such as new laws. For a business owner, they can be joyful, such as...

5 Easy Steps to Improve Your Client Meeting Quality by 50 Percent

Posted July 19, 2019 by Bobby Martin

As a busy professional, you likely find yourself burning the candle at both ends much of the time. You know that you should do more to prepare for meeting with small business owners, but there just aren’t enough hours in the day. 

How Generalists Can Develop Niche Industry Specialties

Posted July 11, 2019 by Vertical IQ

In 2017, River Cities Capital Funds, a growth equity fund focused on healthcare and information technology, produced a study on software as a service (SaaS) companies. At the time, River Cities already had invested roughly $100 million in 16 SaaS companies, which had resulted in six successful liquidity events, including two IPOs. 

Industry Spotlight: Hotels & Motels

Posted June 20, 2019 by Vertical IQ

It’s summertime, and the 41,000 hotels and motels in the U.S. are rolling out the red carpet to vacationers as well as business travelers.

Webinar Recap: Save Me! Save Me Now!

Posted June 10, 2019 by Vertical IQ

Last week, we hosted the second installment in Vertical IQ’s free spring webinar series—a presentation entitled Save Me! Save Me Now! by small business banking expert Nick Miller, president of Clarity Advantage. Miller focused on smaller business’s fraud vulnerability—with an emphasis on red flags to look for with the way your banking...