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Guest article by Shaalin Parekh, Senior Market Development Manager at Seismic

Guest article by Shaalin Parekh, Senior Market Development Manager at Seismic
Shaalin is a Senior Market Development Manager, responsible for Seismic’s go-to-market strategy in the Banking space. He has spent the last 8 years in various product, sales enablement, and marketing roles in technology, financial services, and consulting. Prior to his role at Seismic, Shaalin spent four years in Capital One's Commercial Bank, driving Sales Analytics, Sales and Marketing Technology implementations, and an overall marketing transformation. Shaalin holds a BS in Finance and International Business from Georgetown University.
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The Secret Sauce: Enabling Bankers with Industry-Specific Content

It’s no secret that B2B banking is becoming increasingly commoditized. These days, small- and medium-sized businesses (SMBs) are using far more banks than even just a few years ago. According to Gartner’s 2016 study, “A New Basis for Competitive Advantage,” 53 percent of companies use four or more financial providers.