Members of the Vertical IQ team recently attended the American Banker Small Business Banking Conference in Austin. The agenda for the three-day conference included outstanding expert panels, workshops, and keynote presentations. Here are some of the highlights.

As cold and flu season kicks into high gear around the holidays, a lot of folks find themselves in doctors’ offices. But perhaps you should consider making an appointment to call on these practices to win their banking business! With over 210,000 physician practices operating in the U.S., this may be a “healthy” niche industry for you to...

Look around your office: Every chair, lamp, pen, and coffee mug likely was made using machines. There are around 18,600 machine shops in the U.S. that process various materials from metal to plastic to composites, or that produce custom parts. Some of these companies specialize in a particular process—such as lathing—or in a specific...

Are you a beer aficionado? There’s no doubt that people in the U.S. enjoy knocking back a good brewski with their friends…just watch the ads during any sporting event! But while beer remains the most popular alcoholic drink in the country—accounting for about half of all alcohol sales—it is facing “stiff” competition from wine and liquor.

The annual ABA Bank Marketing Conference was held in New Orleans on Sept. 24–26 this year, and members of the Vertical IQ team were excited to attend. This event’s agenda is always packed with fantastic speakers, so we thought we’d share our notes on a few of our favorite sessions in case you were unable to attend.

It’s pretty conclusive: The generalist sales model may still reign supreme for today’s business bankers, but your customers want more. They’re growing weary of this tired sales model that merely pushes product, place, and presumed or past relationships while ignoring the unique challenges that face their respective industries.