In the midst of chaotic times such as these, my mind turns to messaging. Sounds weird, I know. But after 25+ years in marketing, it’s second nature to me. Messaging is the core element of marketing and communications. While everyone is being swamped by information about COVID-19 and its impacts, I’m evaluating which messages work. What’s...
When Life Gets Crazy, Get Specific
Posted
March
18,
2020 by
David Buffaloe
Honing the Human Element
Posted
March
05,
2020 by
Bobby Martin
We’ve all heard the phrase, “I’m only human.” There was even a hit song from ‘80s pop stars The Human League with that catchphrase as its chorus. While the expression implies that human beings are prone to failure or somehow less-than, I have to disagree. Especially when it comes to facing down the financial technology and banking bots...
Battle of the Century: Banking Bots vs. Human Business Bankers
Posted
February
27,
2020 by
Bobby Martin
I’m continually amazed by what you can do with new technology, applications, digital solutions, and system integrations in banking and beyond. But I’ve discovered that, for some business bankers, high-tech is becoming problematic. Today, next-gen business customers want high-tech banking options, and it’s time to get on board unless you...