LATEST POSTS

Using the 10-Second Rule to Improve Your Client Meetings

Posted April 02, 2020 by Susan Bell

You’ve heard of the 5-second rule, whereby food that has been dropped may be eaten without any stigma. But are you familiar with the 10-second rule? If you are a professional services provider who works directly with clients, you should learn about this important principle.

Industry Spotlight: Candy Manufacturers

Posted February 13, 2020 by Laura Stidham

The sweet smell of love is in the air…oh wait, no…that’s candy that I smell! The nation’s 1,700 candy manufacturers combine chocolate, sugar, and other raw ingredients to produce every imaginable variety of confection and chocolate-based product. And Valentine’s Day is one of their prime opportunities to shine.

Using Vertical IQ to Support Your Workplace Banking Program

Posted January 23, 2020 by Nicolle Bouffard

Thanks to the increased use of technology like ATMs, online banking, and direct deposit, bank branch traffic has steadily declined in recent years. Without that face-to-face, in-branch contact, bankers have lost access to those interpersonal relationships that used to encourage consumers to remain loyal to their bank.

The Secret Sauce: Enabling Bankers with Industry-Specific Content

It’s no secret that B2B banking is becoming increasingly commoditized. These days, small- and medium-sized businesses (SMBs) are using far more banks than even just a few years ago. According to Gartner’s 2016 study, “A New Basis for Competitive Advantage,” 53 percent of companies use four or more financial providers. 

12 Ways to Use Industry Research to Win More in 2020

Posted January 07, 2020 by Bobby Martin

The new year is a good time to start new, better habits, from improving our diets to exercising more. But it is also a great time to turn over a new leaf at work, setting more ambitious sales or client management goals. And Vertical IQ can help. 

Industry Spotlight: Jewelry Stores

Posted December 12, 2019 by Bill Walker

December is the month when the nation’s 15,200 jewelry stores really shine! Indeed, winter holiday shoppers can make or break a jewelry store, which has highly seasonal sales in December and around Valentine’s Day and Mother’s Day. Yet in recent years, jewelry stores have lost market share to a variety of channels, including...

Ready for Change: Addressing Trigger Events with Small Business Owners

Posted July 26, 2019 by Vertical IQ

“Trigger events” are major changes that affect a business. They can be milestones achieved through the normal course of a business’ life such as buying new equipment or moving locations. Or, they can be through environmental happenings outside of the business’ control such as new laws. For a business owner, they can be joyful, such as...

5 Easy Steps to Improve Your Client Meeting Quality by 50 Percent

Posted July 19, 2019 by Bobby Martin

As a busy professional, you likely find yourself burning the candle at both ends much of the time. You know that you should do more to prepare for meeting with small business owners, but there just aren’t enough hours in the day. 

How Generalists Can Develop Niche Industry Specialties

Posted July 11, 2019 by Vertical IQ

In 2017, River Cities Capital Funds, a growth equity fund focused on healthcare and information technology, produced a study on software as a service (SaaS) companies. At the time, River Cities already had invested roughly $100 million in 16 SaaS companies, which had resulted in six successful liquidity events, including two IPOs. 

Webinar Recap: Building Prospecting Momentum

Posted July 03, 2019 by Vertical IQ

Last week, we hosted the final installment in Vertical IQ’s free spring webinar series—a presentation entitled Building Prospecting Momentum, led by banking industry sales expert Ned Miller. Ned notes that banks can grow their book of business through effective prospecting, but it’s a competitive world out there when it comes to...