LATEST POSTS

Sharing is Caring: Use Industry Intelligence to Take Less and Give More

Posted September 01, 2020 by Bobby Martin

This is the fifth and final post in a series of five blog posts about how to create and implement a “SMART” strategy to manage client relationships — one that incorporates personalization and industry expertise into every client interaction. By using this tailored approach, your team will boost your organization’s sales conversion...

When Success Requires Shape-Shifting: Lakeland Bank’s Story

Posted August 25, 2020 by David Buffaloe

Sitting outside on my deck this morning, I caught sight of a small lizard zooming by. It first changed colors to match the wood railing, somehow managing to sneak right past my dog, Finley. A quick jump into the bushes and the lizard was suddenly bright green, blending with the leaves. I couldn’t help but think of a recent conversation...

Keep it Real: Initiating More Meaningful Client Conversations

Posted August 14, 2020 by Susan Bell

This is the fourth in a series of five blog posts about how to create and implement a “SMART” strategy to manage client relationships — one that incorporates personalization and industry expertise into every client interaction. By using this tailored approach, your team will boost your organization’s sales conversion success and deepen...

Outside the Box: Using Industry Intelligence to Offer Alternative Ideas

Posted August 04, 2020 by Bobby Martin

This is the third in a series of five blog posts about how to create and implement a “SMART” strategy to manage client relationships — one that incorporates personalization and industry expertise into every client interaction. By using this tailored approach, your team will boost your organization’s sales conversion success and deepen...

Making More Informed Recommendations with Industry Intelligence

Posted July 28, 2020 by Susan Bell

This is the second in a series of five blog posts about how to create and implement a “SMART” strategy to manage client relationships — one that incorporates personalization and industry expertise into every client interaction. By using this tailored approach, your team will boost your organization’s sales conversion success and deepen...

These Industries are Among the Pandemic’s Hardest Hit

Posted April 30, 2020 by Bill Walker

At Vertical IQ, we recently have focused our research efforts on monitoring the industries most affected by COVID-19. On our free COVID-19 webpage, you’ll find economic updates, sector updates, and details on how specific industries are being impacted.

3 Tips to Turn Industry News into Valuable Content for SMB Owners

Posted August 15, 2019 by Vertical IQ

There is arguably no one busier than a small to mid-sized business (SMB) owner. Because they are wearing so many different hats, SMB owners often don’t have the time to concern themselves with news about their own industry. But when you send them news and engage with them about these relevant topics, it can help them think more broadly...

5 Organizations You Need to Know to Know Small Business

Posted August 08, 2019 by Vertical IQ

There are literally hundreds, if not thousands, of niches that small businesses fill within this country. (On Vertical IQ, we cover over 450 of these sectors.) Yet, despite this enormous variety, there are certain aspects of running a small business that many of these companies have in common: concerns about capital and cashflow,...

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