Last week, we hosted the first installment in Vertical IQ’s free fall webinar series—a presentation entitled Red Ocean vs. Blue Ocean Sales Strategies by Ray Adler, banking sales coach, strategist, and change catalyst with BTI Growth Advisors. While Ray’s presentation discussed sales from a banking perspective, the lessons are highly...

Speaking with people you don’t know at a networking event can be a tricky proposition. Having a valuable conversation with a prospective client means making sure it is about them, not you. To do that, you need to be both inquisitive and insightful. Knowing something about a lot of different topics gives you a leg up. And that’s where...

Vertical IQ’s cofounders are former financial professionals, so we understand what it’s like to be in the trenches. We’ve learned that Vertical IQ users are busy professionals, and the reality is that they often don’t have the time to research and read an entire industry-related paper to prepare for a client or prospect meeting.

”Centers of influence”(COIs) are a select group of people who can help to increase your access to and credibility with your target market by providing their referrals, testimonials, and word-of-mouth endorsement. Professionals such as realtors, insurance agents, and of course bankers had figured out that having a steady stream of...