During my 13 years in the business banking world, I came to realize that almost all bankers want to think they know their customers. Several years ago, my manager shared a story about a time he “knew” his business banking customer…or so he thought.
Beyond the Lead: Why You Must Nurture Your Existing Customers
Posted
February
24,
2017 by
Courtney Farfour
Industry Expertise & Why You Had Me at “Corrugated Products”
Posted
February
09,
2017 by
Kevin McNamara
I’m sure you recall the famous line from the 1996 movie Jerry Maguire, “You had me at ‘hello,’’’ muttered by Jerry’s wife, Dorothy, during a passionate discussion. I must admit that, as a business owner, I felt a lot like that when my banker asked me about corrugated box prices during a meeting. He wasn’t an “industry expert,” but he hit...