When I was a private banker in the late ‘90s in Wilmington, North Carolina, I found a successful niche prospecting law firms. There were a couple of things I learned first-hand about attorneys that I believe contributed to my success:
Lawyers: the butt of jokes and the protagonists of TV dramas; Americans have a love-hate relationship with the legal profession. But if you are a banker, there is a wealth of opportunity to win business from the 165,000 law firms in the U.S.
Your check engine light just came on. You backed into your neighbor's mailbox. There's a strange squealing noise every time you start your car. Any of these scenarios ever happened to you? And your response? You, like millions of Americans each year, probably called an auto repair shop.
Hey bankers...I hate to have to break this to you, but the internet is taking your place.
In the February 11 edition of the Barlow Research Associates' Analyst's Journal, Joel Mueller discusses a concerning stat from their first quarter 2015 Pulse data: while 75% of small businesses solicited advice about various business activities in...